The Heinz Wall 57 is composed out of 57 individual boxes, each with their own unique story to tell.
Eight of these boxes are highlighted below. Click on any of them to take a look inside and see how these boxes came to life.
Transparency is a key notion within the world of Heinz and has been ever since HJ Heinz put gratted horseradish into a clear glass jar in order emphasise the purity of the product. We echo this idea by using the transparency of the ketchup bottles turning them into discovery view finders. This installation becomes as much about its interactive nature as it does about its aesthetics, offering the viewer a sense of discovery as each bottle contains something different in the way of typography and imagery.